2013-2018 China's detergent industry developments and investment strategy research report report coding 22817 [Publication Date] May 2013 [Report format] [paper version]: 6500 yuan [electronic version]: 6800 yuan [paper + E]: 7000 yuan (price discounts) [Delivery Express Mail / E-MAIL [publishers] China Research Institute of 【Telephone Order】 010-56025881 010-56025882 [Order] phone 15313631196 [dedicated network] QQ : 2509892062 1728794551 Contact] Xiaqi Website http://www.zshyyjy.com/report/22817.html (click or copy read text) [Report Contents] Chapter 1: Summary of the detergent industry 24 1.1 major product categories of the concepts and definitions of the definition and classification of the detergent industry 24 1.1.1 Industry 24 1.1.2 Industry 24 1.2 the detergent industry statistical standards 25 1.2.1 statistical offices and statistical coverage of the detergent industry 25 1.2.2 detergent industry statistics Methods 25 1.2.3 detergent industry data types 26 1.3 detergent industry chain analysis 27 1.3.1 the detergent industry chain downstream Introduction 27 1.3.2 detergent industry chain upstream Analysis 28 (1) alkyl market analysis 28 (2) stearate Market Analysis 29 (3) the the surfactant market analysis 33 (5) 30 (4) cleaning aids market analysis fats raw materials market analysis 36 1.3.3 detergent industry downstream industry chain analysis 38 (1) special equipment manufacturing industry of the accommodation and catering industry of the household consumption 38 (2) Hospital consumption 39 (3) 41 (4) general equipment manufacturing 42 (5) 43 Chapter 2 45 2.1 detergent: detergent industry development The development of the industry analysis 45 2.1.1 general overview of the development of China's detergent industry 45 2.1.2 China's detergent industry characteristics 45 2.1.3 detergent industry operation analysis 46 (1) detergent industry management benefit analysis 46 (2) detergent industry Profitability Analysis 47 (3) the detergent industry operators the ability to analysis 47 (4) detergent industry Solvency Analysis 48 (5) detergent industry development capacity analysis 48 2.2 detergent industry analysis of economic indicators 49 2.2.1 washing analysis of economic indicators of the goods industry Factors Affecting the Economic 49 2.2.2 detergent industry the 50 2.2.3 enterprises of different sizes analysis of economic indicators 51 (1) small business of large enterprises 51 (2) medium-sized enterprises 52 (3) 53 (4) of different sizes major economic indicators of the proportion of the different nature of corporate economic indicators Analysis 54 2.2.4 Analysis 56 (1) (2) joint-stock cooperative enterprises 57 (3) joint-stock enterprises of state-owned enterprises 56 59 (4) the private sector 60 (5) foreign and Hong Kong, Macao and Taiwan invested enterprises 61 (6) the different nature of major economic indicators of the change in situation analysis 62 2.2.5 different parts of the enterprise analysis of economic indicators 64 (1) of the sales revenue of the different parts of the analysis of different parts of the sales profits of 64 (2) 65 (3) different parts of the total profit analysis 66 (4) different parts of the total assets of Analysis 67 2.3 detergent industry supply and demand balance analysis 69 2.3.1 National detergent industry supply analysis 69 (1) National detergent industry output value of 69 (2) National detergent industry finished products 69 2.3.2 detergent industry supply analysis 70 (1) with a total of ranking among the top 10 regions 71 2.3 Analysis 70 (2) of finished products ranks among the 10 geographical analysis. 3 National detergent industry demand of 73 (1) National detergent industry sales output value of 73 (2) National detergent industry sales analysis 73 2.3.4 detergent industry demand analysis 74 (1) sales value ranking before 10 Analysis 74 (2) sales revenue ranked among the top 10 regions in 75 2.3.5 detergent industry production and marketing rate of 77 2.4 China Cleaning Products Import and Export Market Analysis 77 2.4.1 detergent industry exports 77 (1) overall industry exports 77 (2) industry structure of export products the detergent industry imports 78 2.4.2 Analysis 79 (1) the the industry imported product structure of the overall situation of the industry imports 79 (2) 80 Chapter 3: detergent industry Market Environment 82 3.1 industry policy environment analysis 82 3.1.1 industry standard 82 3.1.2 Industry Policy 86 (1) the concentrated detergent flag 86 (2) export tax rebate rate adjustment 87 (3) income tax preferential policies 87 (4) VAT reform 87 (5) Foreign Investment Industrial Guidance Catalogue 88 3.1.3 industry development plan 88 88 (1) "light industry restructuring and revitalization plan" (2) "China's detergent industry" Twelfth Five-Year Plan "" 90 3.2 industry economic environment of industrial added value growth of China's GDP growth 91 3.2.2 91 3.2.1 92 3.2.3 PMI trend 93 3.2.4 macroeconomic environment impact on the industry analysis 94 3.3 Analysis 95 3.3.1 consumption environment of the industry consumption characteristics of the industry and analysis 95 3.3.2 industries consumer trends analysis trading environment trends 95 3.4 Industry trade environment analysis of the actual situation of the industry trading environment 96 3.4.1 Development Status 96 3.4.2 Industry and Trade Analysis 97 3.4.3 Industry 98 3.5 Industry social environment regional imbalance analysis of the development of the industry of the environmental issues facing 98 3.5.1 industry development and coordination of the socio-economic development of the industry of 98 3.5.2 99 3.5.3 99 Chapter 4: International washing detergent industry market competition analysis 101 4.1 the goods market competitive analysis 101 4.1.1 International detergent market development 101 (1) international detergent market size analysis 101 (2) international detergent market demand analysis 101 4.1.2 International the detergent market competition situation analysis 103 4.1.3 International The the detergent market development trend analysis 103 4.2 multinational companies in China market competition analysis 105 4.2.1 multinational companies in China market competition analysis 105 (1) Procter & Gamble, Unilever 105 (2) 107 (3) Amway 109 (4) Johnson & Johnson 110 (5), Henkel, Reckitt Benckiser 111 (6) 112 (7) silk Insurance Group 114 4.2.2 multinational market competition strategy 114 (1) Amway competitive strategy 114 (2) Procter & Gamble competitive strategy 115 ( 3) Unilever competitive strategy 117 4.3 domestic detergent market competition analysis the 118 4.3.1 the domestic detergent industry market size 118 4.3.2 the domestic detergent industry concentration 119 (1) industry sale of concentration analysis 119 (2) industry assets concentration analysis 121 (3) industry profits concentration analysis 122 4.3.3 domestic detergent industry competition pattern 123 4.3.4 The potential threat of domestic detergent industry 124 4.4 different type of economic enterprise characteristics analysis 4.4.1 125 different types of enterprises 125 4.4.2 type of industry economic concentration analysis 127 Chapter 5: The main products of the detergent industry analysis 130 5.1 Industry main structural features 130 5.1.1 detergent production 130 5.1.2 detergent product structure 131 5.2 industry 133 (4) synthetic detergent type of market analysis 132 5.2.1 synthetic detergent market analysis of the synthetic detergent consumption of 132 (1) 132 (2) of synthetic detergent market size 132 (3) synthetic detergent environmental problems Alternate item 134 5.2 .2 liquid detergent market analysis of the development of liquid detergent Overview 134 (1) 134 (2) the global liquid detergent Status and Development 1361) 1341) Liquid detergent performance advantages 1342) liquid detergent Product global liquid detergent 1362) the regional distribution of liquid detergent of the Americas market analysis the the global liquid detergent market trends 1373) liquid detergent market in Europe 1384) Asia liquid detergent market analysis 1385) 139 (3) of liquid detergent market analysis 1391 1392) of liquid detergent market size) liquid detergent market demand in China 1403) liquid detergent market competition in China 1404) soap liquid detergent market trends in China 141 5.3 Industry Market Analysis 142 5.3.1 fertilizer (incense) Market Analysis 142 (1) fertilizer (incense) soap production statistics 142 (2) fertilizer (incense) 143 143 (3) fertilizer (Hong) the soap alternative products 143 (4) fertilizer (incense) soap market characteristics soap sales statistics (5) fertilizer (incense) soap market trends 1441) multi-purpose soap 1442) 1443) fragrance efficacy soap natural ingredients 144 (6) fat (incense) soap Development Recommendation 145 5.3.2 detergent market analysis 146 (1) global global oxygen-containing detergent washing powder market analysis 1461) global detergent market situation 1462) Global concentrated detergent market situation 1463) 1464) of the global non-phosphorus detergent market situation, global enzyme detergent market situation 1465) global detergent market trends of the market situation 1476) 147 (2) China's detergent market analysis 1471) the detergent market size in China 1472), the main varieties of washing powder in China 1481, the the concentrated detergent market size 1482, phosphate-free laundry powder size of the market 1493 1504, enzyme detergent market size, oxygen-containing detergent market size 1513) analysis of detergent Import and Export in China 1524) Additives Market Analysis of China's clothing 1535) of detergent industry SCP mode analysis 153 SCP analysis framework introduced in 1532, the detergent market concentration analysis 1543, the detergent market entry and exit barriers 1544 detergent degree of product differentiation 1566) China's detergent industry profit in 1567) detergent industrial technology analysis 1578) recommended the development of China's detergent industry analysis 158 5.3.3 laundry detergent market analysis 1581) laundry detergent comparative advantage 1582) liquid detergent comparative disadvantage 159 (2) 158 (1) laundry detergent Advantages and Disadvantages of laundry common liquid market category 159 (3) laundry detergent market size analysis 161 (4) the characteristics of the liquid detergent market development 162 (5) of the liquid detergent market trends 1621) Formulation optimization 1622) the concentrated 1623) features diversified 1634 ) diversification 163 5.3.4 shampoo market analysis 163 (1) the scale of the shampoo market 163 (2) shampoo market consumption bath gel 163 5.3.5 Market Analysis 164 5.3.6 Market Analysis of hand sanitizer 165 5.3.7 dishwashing detergent market analysis 166 (1) dishwashing detergent market size 166 (2) of dishwashing detergent market characteristics of the brand resources of the mainstream products of 1661) 1662) 1663) price competition 1674) the advertising appeals 167 (3) the dishwashing detergent opportunities for development 167 5.3.8 hard surface cleaners market analysis 168 5.3.9 industrial detergents market analysis 169 (1) industrial detergent applications 169 (2) industrial detergent products 170 (3) the development of industrial detergents the trend 172 5.3.10 the public facilities detergent market analysis 173 5.4 Industry main products marketing strategy analysis of industry pricing strategy 174 5.4.1 Analysis 174 5.4.2 Industry Product Strategy Analysis of industry product sales channel strategy 174 5.4.3 174 5.4.4 industry product promotion strategy analysis 175 Chapter 6: detergent industry consumer research analysis 176 6.1 179 179 (1) consumer spending detergent market consumption 176 6.1.1 Overview 176 6.1.2 residents detergent, the detergent industry overall consumer consumption analysis (2) consumer spending outlook 180 6.2 different demographic characteristics of urban residents detergent percentage of purchase 6.2.1 181 different gender residents detergent purchase analysis 181 6.2.2 residents of all ages detergent products purchased 182 6.2.3 the educated residents detergent purchase analysis 182 6.2.4 detergent products for different income residents purchase analysis 183 Chapter 7: detergent industry key areas of competitive analysis 185 7.1 industry overall regional structural characteristics of analysis 185 7.1.1 industries regional structure general characteristics 185 7.1.2 industry regional concentration analysis 187 7.1.3 industry regional distribution characteristics of 190 7.1.4 industry scale indicators regional distribution analysis of the efficiency of the sector indicators 190 7.1.5 Regional distribution of analysis 191 7.1.6 industries the number of enterprises of the regional distribution analysis 191 7.2 Guangdong Province detergent industry analysis and forecast 192 7.2.1 change in the status of the detergent industry in Guangdong Province in the industry 192 7.2.2 detergent industry in Guangdong Province, the economic situation analysis 193 7.2.3 Guangdong Province, detergent industries and enterprises 194 (1) 194 (2) concentration analysis of corporate development and profit and loss analysis 195 7.2.4 the Guangdong Province detergent industry trends forecast detergent industry in Zhejiang Province 196 7.3 Analysis and Forecast 197 7.3.1 detergent industry in Zhejiang Province in change in the status in the industry economic situation analysis 197 7.3.2 detergent industry in Zhejiang Province Zhejiang detergent industries and enterprises 197 7.3.3 199 (1) the enterprise concentration analysis 199 (2) of corporate development and profit and loss analysis 199 7.3. Zhejiang detergent industry trends forecast 200 7.4 Shanghai detergent industry analysis and forecast 201 7.4.1 Shanghai detergent industry's position in the industry changes 201 7.4.2 Shanghai detergent industry economic situation analysis 201 7.4 .3 detergent industries and enterprises in Shanghai, 203 (1) 203 (2) corporate concentration of corporate development and profit and loss analysis 203 7.4.4 Shanghai detergent industry trends forecast 204 7.5 Shandong Province detergent industry analysis and forecast 204 7.5.1 Shandong Province detergent industry's position in the industry changes 204 7.5.2 detergent industry in Shandong Province, the economic situation analysis 205 7.5.3 detergent industries and enterprises in Shandong Province the concentration analysis analysis 206 (1) 206 (2 ) corporate development and profit and loss analysis 207 7.5.4 Shandong Province detergent industry trends forecast 207 7.6 Jiangsu Province detergent industry analysis and forecast change in the status of 208 7.6.1 Jiangsu Province detergent industry in the industry 208 7.6.2 Jiangsu Province detergent industry economic situation analysis 209 7.6.3 detergent industries and enterprises in Jiangsu Province, 210 (1) corporate concentration analysis 210 (2) of corporate development and profit and loss analysis 210 7.6.4 Jiangsu Province detergent industry trends forecast 211 Chapter 8: the detergent industry production and operation analysis 212 8.1 detergent enterprise development overall situation analysis 212 8.1.1 detergent industry scale enterprises 212 8.1.2 detergent industry industrial output status 212 8.1.3 detergent industry sales revenue and profit 213 8.2 detergent industry-leading business case analysis 214 8.2.1 Procter & Gamble (Guangzhou) Co., Ltd. Analysis 214 (1) A Brief Introduction to analysis of production and marketing capacity of 214 (2) 215 (3) Profitability Analysis 216 (4) operational capability corporate solvency analysis 216 (5) 217 ??(6) business development capacity analysis of product mix and new product trends 217 (7) 218 ??(8) business sales channels and network 218 (9) business conditions Advantages and Disadvantages of 219 (10) latest developments 219 8.2.2 Nice Group Co., Ltd. Analysis 219 (1) A Brief Introduction to production and marketing capacity of 219 (2) 220 (3) Corporate Profitability Analysis 221 (4) ability of business operations 221 (5) corporate solvency analysis 222 (6) development capacity analysis of 223 (8) 222 (7) product mix and new product trends in business sales channels and network 223 (9) the advantages and disadvantages of business conditions 223 (10) latest developments 224 8.2.3 Unilever (China) Co., Ltd. Analysis 224 (1) A Brief Introduction to Analysis 224 (2) production and marketing capacity 225 (3) Profitability Analysis 226 (4) the ability of business operations analysis of 227 corporate solvency analysis (5) 227 (6) the business of the business development capacity analysis of product mix and new product trends 227 (7) 228 (8) business sales channels and network 228 (9) the latest developments of the situation Advantages and Disadvantages of 229 (10) Analysis 229 8.2.4 Johnson & Johnson (China) Co., Ltd. Analysis 230 (1) A Brief Introduction to Analysis 230 (2) production and marketing capacity of 231 (3) Profitability Analysis 231 (4) operational capability of the solvency of the 232 (5) analysis of the development capacity analysis of 232 (6) 233 (8) 232 (7) product mix and new product trends in business sales channels and network 233 (9) enterprise The operating conditions of the advantages and disadvantages of Analysis 234 8.2.5 Shandong JIUXIN, Daily Chemical Co., Ltd. 234 (1) Brief introduction to the enterprise development 234 (2) 235 (3) production and marketing capacity enterprise Profitability Analysis 235 (4) of business operations Analysis of 236 corporate solvency analysis (5) 236 (6) development capacity analysis of enterprise sales channels and network product mix and new product trends of 237 (7) 237 (8) 238 (9) business conditions Advantages and Disadvantages of 238 ...... 20 business analysis Chapter 9: detergent industry development trend analysis and forecasting the 336 9.1 detergent market development trends and prospects 336 9.1.1 the the detergent market trends 336 9.1.2 detergent market analysis 337 (1 ) detergent domestic market prospect analysis 337 (2) detergent export market prospects analysis 339 9.2 detergent industry investment properties 340 9.2.2 detergent industry profit model 341 9.2.3 detergent industry analysis 340 9.2.1 detergent industry barriers to entry earnings factors 341 9.3 342 9.3.1 detergent industry investment advice detergent industry Investment Risk Analysis 342 9.3.2 forward-looking the detergent industry investment advice 343 Table of Figures Figure 1: National Bureau of Statistics for detergent industry classification 24 Figure 2: detergent Categories 25 Exhibit 3: Classification of the 26 Exhibit 4: China's detergent industry statistics Dividing Range 27 Figure 5: the detergent industry chain downstream 28 chart 6:2012-2013 stearate price index 29 Figure 7: domestic surface active agent downstream consumption structure 30 Figure 8: enterprise distribution of surfactant (Unit: home,%) 31 Figure 9: In recent years, China's total surfactant production (tons) 32 Figure 10: China's detergent production and surfactant correlation analysis of agent production (tons) 32 Figure 11: detergent builder 33 Figure 12: Classification of detergent builder 33 Figure 13: 4A zeolite production and growth in recent years (Unit: million tons,%) 35 chart 14: In recent years, China's import and export of alkaline fatty acid (Unit: tons, million U.S. dollars) 35 Exhibit 15: In recent years, China's import and export of alkaline protease (Unit: tons, million U.S. dollars) 36 Figure 16: "Eleventh Five-Year" period Major Oil Chemical Products (Unit: million tons,%) 37 Figure 17: "Eleventh Five-Year" during the major oil chemical part of the new capacity (unit: tons / year) 37 chart 18:2012-2013 years Fats Price Index Trend 38 Exhibit 19: China six times the census changes in the number of households (unit: million) 39 Exhibit 20: China's urban and rural residents food expenditure in total consumption expenditure, the proportion of (unit:%) 39 Figure 21: six census families the number of households change (Unit: million) 40 Figure 22:2007-2012 detergent sales revenue and the number of hospitals Correlation Analysis (Unit: million) 40 Figure 23: In recent years, China's accommodation and catering industry the number of corporate law the turnover (unit: yuan) 41 Figure 24: China's detergent sales revenue with the accommodation and catering industry turnover correlation analysis (unit: million) 42 Figure 25: General Equipment cleaning range 42 Figure 26: 2008-2012 general equipment manufacturing industry in China and sales and growth rate (Unit: million) 43 Exhibit 27: China's detergent sales revenue and general equipment manufacturing industry sales revenue relational analysis (unit: million) 43 chart 28:2008-2012 production and marketing of special equipment manufacturing industry in China and growth (Unit: million) 44 Figure 29: China's detergent sales income and special equipment manufacturing industry sales revenue correlation analysis chart (Unit: 100 million) 44 chart 30:2008-2012 detergent industry production and marketing scale (Unit: million) 46 chart 31:2011-2012 detergent industry management benefit analysis (Unit: home, million, billion,%) 47 chart 32:2011-2012 Chinese detergent industry profitability analysis (unit:%) the 47 chart 33:2011-2012 detergent industry operational capability analysis (unit: times) 48 chart 34:2011-2012 detergent industry Solvency Analysis (Unit:%, X) 48 chart 35:2011-2012 development capacity analysis of China's detergent industry (unit:%) 49 chart 36:2011-2012 detergent industry of major economic indicators tables (unit: billion, people, home,%) 50 chart 37:2011-2012 large detergent major economic indicators of Statistics (Unit: billion, people, home,%) 51 Chart 38:2011-2012 medium-sized detergent major economic indicators of Statistics (Unit: billion, people, home,%) 52 Chart, 39:2011-2012 the small detergent major economic indicators of Tables (Unit: billion, people, family %) 53 Figure 40:2010-2012 years the proportion of the number of enterprises of different sizes change trends (unit:%) 54 Figure 41:2010-2012 proportion of the total assets of enterprises of different sizes change trends (unit:%) 55 Figure 42: 2010-2012 sales revenue of enterprises of different sizes trends (unit:%) 55 Figure 43:2010-2012 proportion of the total profits of enterprises of different sizes change trends (unit:%) 56 chart 44:2011-2012, state-owned washing supplies major economic indicators of Statistics (Unit: million, billion, people, home,%) the 57 chart 45:2011-2012 stock cooperative detergent major economic indicators of statistical tables (Unit: million, billion, people , home,%) 58 Figure 46:2011-2012 joint-stock detergent major economic indicators of Statistics (Unit: million, billion, people, home,%) 59 chart 47:2011-2012 private detergent companies Statistics of major economic indicators (unit: million, billion, people, home,%) 60 Figure 48:2011-2012 foreign and Hong Kong, Macao and Taiwan investment detergent enterprises of major economic indicators tables (Unit: billion people , home,%) 61 Figure 49:2010-2012 years the proportion of the different nature of the number of firms change trends (unit:%) 62 Figure 50:2010-2012 years the proportion of the different nature of enterprises with total assets change trends (unit:%) 63 chart 51:2010-2012 different nature of sales revenue trend chart (unit:%) the 63 chart 52:2011-2012 detergent industry sales top 10 regional tables (unit: million,%) 64 Chart detergent industry sales 53:2012 the geographical weighting Figure (unit:%) 65 chart 54:2011-2012 detergent industry sales profit of the top 10 regional tables (unit: million,%) 65 Figure 55: 2012 detergent industry sales profit proportion (unit:%) 66 chart 56:2011-2012 detergent industry total profit top 10 regional tables (Unit: million,%) 66 chart 57:2012 detergent industry profits accounted for the proportion of the total profits of the top 10 regions (unit:%) 67 Figure 58:2011-2012 the detergent industry total assets of the top 10 regional tables (unit: million,%) 68 Chart 59:2012 detergent industry total assets of geographical weighting diagram (unit:%) 68 Figure 60:2008-2012 detergent industry total industrial output value and growth rate trends (unit: billion,%) 69 chart 61:2008 -2012 detergent industry of finished products and the growth rate Chart (Unit: billion,%) 70 chart 62:2011-2012 annual industrial output value of the top 10 regional tables (unit: million,%) 70 chart 63:2012, the proportion of the total industrial output value of the top 10 regions Figure (unit:%) 71 Figure 64:2011-2012 production and finished among the top 10 regional tables (Unit: million,%) 72 Figure 65: the proportion of 2012 with an annual output of finished among the top 10 regions (unit:%) 72 Figure 66:2008-2012 detergent industry sales value and growth rate change (Unit: billion,%) 73 Figure 67:2008-2012 years detergent industry sales revenue and growth trends (unit: billion,%) among the top 74 chart 68:2011-2012 annual sales value of 10 regional tables (unit: million,%) 74 Figure 69: proportion of the 10 regions in the top of the sales value in 2012 (unit:%) 75 Figure 70:2011-2012 annual sales income of the top 10 regions Tables (Unit: million,%) 76 chart 71:2012 annual sales proportion of the revenue of the top 10 regions Figure (unit:%) 76 chart 72:2004-2012 National detergent industry production and marketing rate change trends (unit:%) 77 chart 73:2009-2012 detergent industry exports (Unit: million U.S. dollars,%) 78 chart 74:2011-2012 main export products of China's detergent industry structure table (unit: tons, million U.S. dollars) 79 chart 75:2011-2012 detergent industry exports accounted for the proportion of total exports (unit:%) 79 chart 76:2007-2012 imports of Chinese detergent industry (Unit: million U.S. dollars,%) 80 chart 77:2011-2012 detergent industry in China mainly imported product structure table (unit: tons, million) 81 Figure 78:2011-2012 detergent industry imported products scale drawing of total imports (unit:%) 81 Figure 79: the detergent industry standard 82 chart 80:2011 detergent industry standard 84 chart 81:2012 version detergent industry standard 85 Figure 82: first batch of "the concentrated detergent flag" list of companies and brands 86 Figure 83: The goal of "light industry restructuring and revitalization plan" 88 Figure 84: corresponding policies and measures 89 chart 85: "China's detergent industry," second five "plan" Target 91 chart 86:2002-2012 China's GDP and its growth (Unit: 100 million yuan, the total industrial added value and the year-on-year growth rate in%) 92 Figure 87:2008-2012 (Unit: 100 million yuan,%) 93 chart 88:2012 January 2013 February China's manufacturing PMI Chart (unit:%) 93 chart 89:2002-2012 detergent industry sales revenue and GDP correlation 94 chart analysis (unit: trillion yuan, 100 million yuan) 90:2008-2012 total import and export volume of China's detergent industry (Unit: 100 million U.S. dollars) 98 Chart 91:2012 detergent industry sales proportion in each region (unit :%) 100 chart 92:2007-2012 the global detergent industry market size (Unit: 100 million U.S. $) 101 Figure 93: the different requirements of different income consumers in the detergent performance 102 Figure 94: U.S. consumers to buy home detergent category and sales (unit: million U.S. dollars,%) 102 Figure 95: Europe concentrated wash Association projects 103 chart 96:2010-2012 Procter & Gamble operation (Unit: 100 million U.S. dollars) 106 chart 97:2012 Procter & Gamble operating income of sub-regional (unit:%) 106 chart 98:2012 Procter & Gamble Revenue from operations (unit:%) 107 Figure 99: Unilever investment in production activities in China 107 chart 100:2010-2012 Unilever operating (Unit: 100 million euros) 108 chart 101:2012 Unilever operating income sub-regional (unit:%) 109 chart 102:2012 Unilever operating income of the business (unit:%) 109 chart 103:2010-2012 year Johnson & Johnson operating (Unit: 100 million U.S. dollars) the 111 chart 104:2012 Johnson & Johnson Revenue from operations (unit:%) 111 chart 105:2010-2012 Facilitation clean operation (Unit: 100 million pounds) 112 Figure 106 : Henkel 113 chart the course of development in China the 107:2010-2012 Henkel Group operates (Unit: 100 million euros) 113 chart 108:2012 Henkel Group sales subregion (Unit:%) 114 Figure 109:2007-2012 China's detergent industry market size (Unit: million) 119 chart 110:2012 top 10 manufacturers in the detergent industry sales and share of sales (Unit: million,%) 120 chart 111:2006-2012 washing goods industry sales concentration change map (unit:%) 120 chart 112:2012 top 10 manufacturers in the detergent industry asset size (unit: million,%) 121 chart 113:2006-2012 assets of the detergent industry concentration change map (unit:%) 122 chart 114:2012 detergent industry profits of the top 10 vendors (Unit: million,%) 122 chart 115:2006-2012 detergent industry profits concentration change (unit: %) 123 chart 116:2012 competitive landscape of China's detergent market (unit:%) 123 chart 117:2012 detergent market income share of the top ten enterprise distribution (unit:%) 124 chart 118:2012 detergent industries and enterprises in the ownership structure of characteristics (unit: home, million) 125 chart 119:2012 detergent industry, the financial position of the different types of economic (a) (Unit:% times) 126 chart 120:2012 washing products industry, the financial position of the different types of economic comparison (b) (unit:%) 126 chart 121:2012 detergent industry, different types of enterprises sales revenue (Unit: million) 127 chart 122:2012 detergent industry sales percentage by economic type (Unit:%) 128 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